Remember that viral Instagram egg? Well as it turns out, it wasn’t just a hilarious troll to beat out Kylie Jenner’s record for most-liked post. The egg, which featured the caption, “Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this” got more than 52 million likes and 10 million followers and was verified almost immediately.
The mystery owners of the account have been posting eggs every couple of days, with the egg gradually becoming more and more cracked. Well it turns out it was actually a PSA about mental health awareness, specifically associated with the pressure of social media.
The shared the video of the egg cracking under the pressure saying, “Phew! I feel so much better now 😊 If you’re feeling the pressure, visit talkingegg.info to find out more. Let’s build this list together 🙌