Ed Sheeran Debuts His ‘Edchup’ Ketchup Collab With HeinzEd Sheeran, has debuted his new collaboration with Heinz. You can actually buy your very own bottle of “Edchup” now online, while supplies last, via HeinzEdchup.com; it costs five bucks per bottle. View this post on Instagram It’s actually real and you’ll be able to get your hands on one very soon #Edchup #KetchupDay #EDxHEINZ #TheDreamThatKeepsOnGiving #Advert 📸 @marksurridge A post shared by Ed Sheeran (@teddysphotos) on Jun 5, 2019 at 7:00am PDT