Kylie Jenner Breaks Records With Rise & Shine, Trademarks Name

Kylie Jenner’s viral “Rise and Shine” serenade has spawned meme after meme and now records and merch.

#RiseAndShine is the fastest hashtag in Tik Tok history to reach 1 billion views. And according to TMZ, she is ready to cash in.

The billionaire filed docs requesting ownership of “RIIISE AND SHIIINNEE,” which would cover cosmetics, belts, pants, coats, dresses, footwear, gloves, headbands, headwear, jackets, loungewear, scarves, sleepwear, socks, swimwear and underwear.