Sephora Store Goes Viral for Color-Coded Baskets That Help Shoppers Who Want to Be Left Alone


A Sephora shopper in Europe snapped a photo of two basket options at the store: The red baskets indicate “I would like to be assisted” and black baskets mean “I would like to shop on my own.”

“There is a fellow introvert on the Sephora customer experience team who deserves a raise right now,” Williams wrote.

A Sephora representative confirmed to Allure that the baskets are found in European Sephora stores.

The color-coded system is great for everyone.  Employees don’t waste time on someone who doesn’t want help and shoppers who do want help can get it quicker.