In case you haven’t seen it, Peloton released a new Christmas commercial that has everyone talking

To summarize a husband buys his wife this $2,245 (and up) stationary bike. She then goes for her first ride, admitting she’s “a little nervous, but excited.”

She documents her year working out and shares the video with him next Christmas saying:

“A year ago, I didn’t realize how much this would change me. Thank you.”

Let the comments begin

Re the peloton ad, besides the obvious, why is the woman “nervous” 2 get on a stationary bike. Repeat, stationary. Its not a Harley on a highway. #pelotoncommercial #peloton

— Kathleen Madigan (@kathleenmadigan) December 3, 2019

Look I don’t want to be “The Peloton Ad Guy” anymore but the newest commercial about the vlogging 116 lb woman’s YEARLONG fitness journey to becoming a 112 lb woman who says “I didn’t realize how much this would change me” is just ri-god-damn-diculous. Come on.

— Clue Heywood (@ClueHeywood) November 25, 2019

No offense to the Peloton lady but if your Christmas gift to me is just a video of you using the Christmas gift I got you last year then you’re not getting another Christmas present from me again

— Pete Blackburn (@PeteBlackburn) December 3, 2019

Nailed it

The only way to enjoy that Peloton ad is to think of it as the first minute of an episode of Black Mirror

— Jess Dweck (@TheDweck) December 2, 2019

@onepeloton ad confirms their target audience is rich, in-shape people.

— Joe W. Bowles II (@JoeWBowles) December 2, 2019

and this person who pointed out other problematic Christmas commercials

I get that the Peloton ad has generated some feelings, but I’ll never, ever get over the holiday commercials in which one person surprises his/her spouse with a $30K car without even a hint of discussion.

— Lesley Messer (@lesleymesser) December 3, 2019