Selena Gomez Announces Her Own Makeup Brand, Rare Beauty, Launching in Summer 2020 [VIDEO]

Selena Gomez is launching her own line of makeup.

She announced the news in an Instagram video showing her trying out various cosmetics products and preparing for the launch.

“Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Follow @rarebeauty and become part of our beautiful community. Here’s a tiny sneak. There’s more to share AND I can’t wait,” Gomez captioned the Instagram post.


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The brand’s mission “is to shape conversations around beauty, self-acceptance, and mental health.”

The statement reads, “We want to help people get more access to support and services, and help people feel more authentically connected to one another and less alone in the world.”