Selena Gomez’s Rare Beauty Makeup Line To Support Mental Health

Selena Gomez announced her makeup line Rare Beauty has launched the Rare Impact Fund along with plans to raise $100 million to provide mental health services to underserved communities.

The goal of the Rare Impact Fund is to raise $100 million over the next 10 years to help provide mental health services for underserved communities. One percent of all sales will go to the fund, in hopes of helping to increase access to mental health resources.

Mental illness impacts one in five adults in the U.S. each year, according to Rare Beauty.

The Fund is also partnering with corporations, other charities and non-profits to help reach its $100 million goal – one of the largest philanthropic efforts in the world to be focused on mental health.


View this post on Instagram


Our goal with the Rare Impact Fund is to raise an ambitious $100 million over the next 10 years to help increase access to mental health resources. How? Starting with our very first sale, 1% of annual Rare Beauty sales will go directly to the Rare Impact Fund. But that’s not all. We’re committed to raising funds with numerous philanthropic partners to reach our goal. The Rare Impact Fund will help support the local, national, and global organizations that have a direct impact on the well-being of this amazing community. Together, we are better, and because we know we can’t do this alone, we’ve established the Rare Beauty Mental Health Council comprised of leading mental health experts and professionals with lived experience to help steer our impact efforts. To learn more about our resources and support, and to meet the members of our Mental Health Council, head to our IG stories! #RareImpact

A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on