Selena Gomez announced her makeup line Rare Beauty has launched the Rare Impact Fund along with plans to raise $100 million to provide mental health services to underserved communities.
The goal of the Rare Impact Fund is to raise $100 million over the next 10 years to help provide mental health services for underserved communities. One percent of all sales will go to the fund, in hopes of helping to increase access to mental health resources.
Mental illness impacts one in five adults in the U.S. each year, according to Rare Beauty.
The Fund is also partnering with corporations, other charities and non-profits to help reach its $100 million goal – one of the largest philanthropic efforts in the world to be focused on mental health.