AJR Promotes Song ‘Bang!’ With New Hot Sauce Flavor

The perfect hot sauce has heat, texture, flavor, and that little sensation that could best be described as just BANG! Or at least, that’s what the boys from the alternative-pop group AJR were thinking when they teamed up with the sauce makers Small Axe Peppers.

Launched on Thursday, October 8th, this custom brand of heat contains peppers sourced from over 30 different gardens in the band’s hometown neighborhood of the Bronx and Queens, New York. Small Axe’s chef, King Phojanakong, said, “BANG! is a great name for a song and a hot sauce!” and we’re inclined to agree.

For their part, the AJR brothers were really excited to cook something up: “We’d been wanting to make a hot sauce for some time,” said band member Adam Met. “Once we wrote ‘Bang!’ we knew this was the perfect time for it.” The packaging features drawings of all three ‘bros:

If you haven’t heard the song “Bang!” on our playlist yet, take a listen – we’re pretty sure you’ll love it:

Quotes and image provided by PRNewswire.