Peloton Announces New Series of Beyoncé-Themed Workout Classes

Peloton has signed a multi-year deal with Beyonce to craft a “series of themed workout experiences” including running, cycling, yoga, and meditation, according to a press release.

The new classes will be available on Peloton’s Bike, Bike+, and Tread+ equipment, as well as its mobile app.

“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,” Beyoncé said in a statement. “I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way.”

In addition, Bey and Peloton are gifting 2-year digital memberships to students at 10 different HBCUs, which provide access to the fitness classes through the Peloton App that can be used with or without equipment.

 

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