Burger King UK Tweets “Women Belong In The Kitchen” For International Women’s Day.

Burger King UK sent out a tweet on International Women’s Day that was intended to bring attention to the disparity between men and women in the culinary industry.

It read: “Women belong in the kitchen.”

It did not land well.

BK followed it up with an explanation of what they were doing, and how they were actually launching a scholarship program to help more women pursue careers in the culinary field but the reactions still poured in.

Originally, BK stood by its tweet and the meaning behind it saying, “We decided to delete the original tweet after our apology. It was brought to our attention that there were abusive comments in the thread and we don't want to leave the space open for that.”  That tweet has now been deleted.

And they eventually took down the original tweet and apologized.

 

What do you think of the tweet?

I get the message, but it wasn’t the right way to say it.
It’s wrong. Delete it.
I think it’s fine.

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