2021 Grammys Ratings Hit All-Time Low, Down 53% From 2020’s Show

WatersOnAir

Ouch. Just… ouch.

The 63rd Annual Grammy Awards tried literally everything to boost their ratings for this year’s show. They unveiled one of the biggest and best artist rosters in the history of awards shows. They teased that BTS was “coming up next” at least 100 times. They hired one of the premier late-night talk hosts to MC the event.

And after all that effort, the Grammys had nothing to show for it.

The Nielsen Live+Same Day numbers show that the program, which starred names like Taylor Swift, Harry Styles, Megan Thee Stallion, and dozens more, only pulled in an average of 8.8 million viewers – scoring a (honestly pretty lame) 2.1 rating in the Adults 18-49 demographic.

Just so you know where the bar was set: last year’s show picked up an average of 18.7 million viewers, and a 5.4 in-demo rating.

And it’s not just the Grammys that are struggling. The Golden Globes faced a 60% ratings dip, and with the Oscars coming up in April, one NBC News TV analyst wrote, “the award shows are on life support” at this point. They continue: “The decline in ratings may also be somewhat attributable to the quality of the shows themselves.”

So what can be done to save the Grammys? They need your ideas, clearly. Sound off on Twitter and let us know, what would make you watch the show again, if anything? @HOThits1005