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The Weeknd has teamed up with Nifty Gateway to host a cryptocurrency auction. One lucky fan will be able to purchase exclusive digital artwork and an unreleased song.
He said in a statement,
“Blockchain is democratizing an industry that has historically been kept shut by the gatekeepers. I’ve always been looking for ways to innovate for fans and shift this archaic music biz and seeing NFT’s allowing creators to be seen and heard more than ever before on their terms is profoundly exciting. I intend to contribute to this movement and can see that very soon it will be weaved into the music industry’s mechanics”
The sale starts 4/3 at 2 p.m. EST on Nifty Gateway. Find more information here.
Excited to announce that my first NFT drop is taking place on Saturday at 2:00 pm EST on @niftygateway. The collection will feature new music and limited edition art. I developed the artwork with Strange Loop Studios pic.twitter.com/627BO4JekK
— The Weeknd (@theweeknd) March 31, 2021