Ariana Grande Is Reportedly Launching Her Own Makeup Line Called R.E.M. Beauty

Ariana Grande is following in the footsteps of Selena Gomez and Lady Gaga and launching her own makeup line.

It’s been rumored that Ariana Grande was planning to launch her own collection, R.E.M. Beauty, and this week the URL and social media handles on platforms like Twitter and Instagram all went live.

Billboards also went up in Times Square to tease its launch.

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