Harry Styles Drops New Gender Neutral Beauty Brand, Pleasing

Harry Styles fans the wait is over!

Styles is launching his gender-neutral beauty brand, Pleasing, available beginning today for pre-order and officially dropping on Nov. 29.

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Styles is on the cover of Dazed magazine and told the publication, “It’s starting with nail polish because that was kind of the birth of what it was for. Me seeing a color on a flower or a wallpaper or something and thinking, ‘Oh, I wanna put that on my nails.’ It was a fun little project, but during the pandemic, and when we eventually named it Pleasing, it felt like it was so much more than nail polish.”

The new line includes a Pleasing Pen (a dual-ended lip and eye serum) and the Pearlescent Illuminating Serum.

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He Dazed that his goal is to make people feel their best.

“I don’t think being beautiful or feeling beautiful is about looking good. When people are happy and glowing, they’re radiating. And that’s what I think the products do, it’s about helping you feel beautiful,” he said.

When asked what makes him feel the most beautiful, he responded, “I would say internally, when I’ve finished meditating or something… Or maybe when I’m asleep!”

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