Lizzo Launches New Shapewear Brand: “I’m Tired of Discomfort Being Synonymous with Sexy”


Lizzo is launching a new line of shapewear “you can wear Underwear, Overwear, Anywhere. For Every Damn Body. 6X to Xs.”

The “Truth Hurts” singer told fans in an Instagram Live that it will include 3 collections: Nearly Naked, a line of lightweight seamless shaping garments; Mesh Me, a selection of smoothing mesh styles; and Major Label, which includes loungewear separates like leggings and sweatshirts.

 
 
 
 
 
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A post shared by Lizzo (@lizzobeeating)

In a separate Instagram post she wrote, “This is a love letter to my big grrrls, and a welcome letter to Every Body. This is *not* an invitation to change who you are… this is an opportunity to BE who you are on your terms.”

“I don’t know about y’all— but I’m sick of people telling me how I’m supposed to look and feel about my body,” she continued. “I’m tired of discomfort being synonymous with sexy. If it’s uncomfortable TAKE IT OFF. And if it makes you feel good PUT IT ON. @YITTY isn’t just shapewear, it’s your chance to reclaim your body and redefine your beauty standard. I love y’all—”

“Yitty” is set to launch on April 12th.

 
 
 
 
 
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A post shared by Lizzo (@lizzobeeating)