Shawn Mendes is teaming up with Tommy Hilfiger to launch a sustainable clothing line and make his upcoming world tour more eco-friendly.
“I’m partnering with @TommyHilfiger to bring more sustainable clothing to the forefront,” Mendes shared with fans on Twitter. “Tommy is reimagining the classics using more sustainable materials, & has made a $1mm commitment to greening my tour. This is just the beginning.”
The pop star posed in a series of photos wearing half-buttoned tee shirts and low-rise jeans revealing his toned abs and the waistband of his Tommy Hilfiger underwear.
In a press release, Mendes said, “Everyone has a role to play in creating a more sustainable future and I’m inspired to see what we can achieve.”
According to Rolling Stone, Mendes will also wear custom pieces from the brand on his Wonder tour and the brand plans to donate $1 million to offset the environmental impact of the tour.
Mendes wore an upcycled Tommy Hilfiger outfit to the 2022 Met Gala on May 2.
The campaign is set to launch May 16.
I’m partnering with @TommyHilfiger to bring more sustainable clothing to the forefront. Tommy is reimagining the classics using more sustainable materials, & has made a $1mm commitment to greening my tour. This is just the beginning. #PlayItForward #TommyXShawn #TommyHilfiger pic.twitter.com/9AIhTdnO2h
— Shawn Mendes (@ShawnMendes) May 12, 2022